For Virgin Mobile's Inner Circle brand launch, a 360 campaign was designed from wordmark up to banner ads, web/social, online videos, and a launch event with signage, building interior/exterior wrappings, experiential installations, stage/screen designs, a sizzle video and influencer collateral packaging.
Role: Design/Direction
Client: Virgin Mobile
Agency: Droga5
Location: New York City
I worked on some outdoor treatments for this Audible campaign
Role: Designer
Agency: Droga5
Client: Audible
"Sonic Faction’s new synth instrument Hypermorph is a Max for Live tool that offers a different approach to designing synth sounds – one that’s playable and hands-on"
As featured on Ableton.com 2016
Role: Art Direction / Product + UI Design
Client: Sonic Faction
Location: Los Angeles
A partner project of the new Samsung consumer site, our team created the expanded library of templates, components, and style needed to accommodate the expanded content of the B2B site. A strong focus on systematic design allowed for the streamlining of components, added flexibility, and a seamless transition across consumer and business sites.
Role: Senior Designer
Client: Samsung Business
Agency: Sapient Nitro
Location: New York City
Responsive Site Re-Design for Hyundai USA web and digital properties, developed at their in-house agency. 2015
Role: Art Direction / Design
Agency: Innocean
Location: Los Angeles
Prototype Test Drive and CRM Apple Watch app for Hyundai, developed at their in-house agency. 2015
Role: Art Direction / Design
Agency: Innocean
Location: Los Angeles
Prototype Test Drive and CRM iPhone app for Hyundai, developed at their in-house agency. 2015
Role: Art Direction / Design
Agency: Innocean
Location: Los Angeles
Vinyl's not Dead! 12" record packaging design for the indie synthwave band, Jaded Lover. 2016
Buy from True Mother *
Role: Art Direction / Design
Client: True Mother Records
A suite of 16 quirky plug-in softsynths, sequencers, and other unusual tools for music production, developed for use in Ableton Live – and bringing a new level of customised control to the Push interface.
Featured on Ableton.com 2016
Role: Art Direction / Product & UI Design
Production Company: Sonic Faction
Location: Los Angeles
This was pitch work to Kohler, developing a new, more minimal and modern brand aesthetic and website redesign. 2014
Role: Art Direction / Design
Production Company: Organic
This was campaign work to AMG via Mercedes USA, developing an adaptive/paralax mini-site for the brand story of this high performance line of luxury sports cars. 2013
Role: Co-Art Direction & Design w/Thomas Dudon
Agency: Razorfish
Responsive Site Re-Design and maintenance/enhancements for Mercedes-Benz USA website and digital properties. 2011-2013. Site is still structurally and layout-wise the same in 2017. It was a big overhaul.
Mercedes-Benz USA.
Role: Art Direction / Design
Production Company: Razorfish
A mini-site within a page, a long-scrolling story of AMG on Mercedes-Benz USA website. 2011
Role: Art Direction / Design
Production Company: Razorfish
Redesign for Beatport.com 2013
Role: Art Direction / Design w/ Greg Ervanian
Agency: Studio Rodrigo
This was campaign work for La Prairie’s new Anti-Aging Rapid Response Booster. 2013
Role: Art Direction / Design
Production Company: Isobar|Roundarch
Branding and campaign work for a suite of plug-in softsynths for Ableton Live and Native Instruments Kontakt. 2015
Role: Art Direction
Client: Sonic Faction
Location: Los Angeles
Campaign work for a suite of plug-in softsynths for Ableton Live and Native Instruments Kontakt. 2015
Role: Art Direction
Client: Sonic Faction
Location: Los Angeles
Print packaging and collateral design system for a musical artist's recording release on multiple physical platforms. 2017
Buy it now
Role: Art Direction/Design
Client: Mikey Dubs
Campaign work for Pepsi celebrating the historic election of Barrack Obama, that entailed interactive installation elements, social media, a website, and a coffee table book and DVD collecting the well wishes and thoughts of the consumers it engaged. 2008
Role: Art Direction / Design
Agency: R/GA
Case Study by CD: Ryan Gerber
Branding, concepting, design and illustration for the synthwave band Jaded Lover's EP "Ex-Post Dished".
Buy from the label
Role: Art Direction / Design
Client: True Mother Records
A campaign site for the release of the Nike AirMax 360. 2006
Role: Senior Designer
Production Company: R/GA
Groundbreaking fitness application and digital platform for runners by Nike. 2006
Role: Senior Designer
Agency: R/GA
A mini-site experience commemorating the 20th anniversary of the iconic Nike Dunk sneaker. Collaborating with dozens of international street, fashion and musical artists, we built an immersive gallery to tell the story of one of the most well loved and most often customized sneakers ever. The site also included a custom dunk designer app and a contest for best user summited designs. 2008
Role: Art Direction & Design with Chadwick Shao and David Huang
Agency: R/GA
Campaign work for the Nike+ Collection on the Nike iD site. 2007
Role: Art Director/ Designer w/David Huang
Agency: R/GA
Various campaign work for Nikebasketball.com. 2005-2008
Role: Senior Designer
Production Company: R/GA
Campaign pitch work for the Skintimate. 2007
Role: Art Director/ Designer
Agency:R/GA
A fun online app for buying custom bikinis. 2009
Company: Victory's Secret
Role: Art Direction / Design
Body By Victoria Contest Campaign. User-generated content platform pulled from social media.
Role: Art Director / Designer
Company: Victoria's Secret